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E-commerce
has come in a big way. Thus, newer
techniques and methods are evolving to
cater to this newfound love of businesses
ad organizations. One such tool is
electronic catalogue. It is in fact a very
powerful e-commerce tool. Some of them are
so technically sound and innovative in
approach that it’s like taking a virtual
walk in tour through a store window
display or racks.
Basically e-catalogue is a novel digital
medium with text, images, internal links,
links to email and hyperlinks placed
within a file that can be easily
distributed by email or made downloadable
from a website. It does not require any
supportive software to run. It offers
enormous benefits for businesses in terms
of communication advantage with the
customers.
E-catalogues can be used for a variety of
applications such product cataloguing,
brochures, photo albums, annual reports,
newsletters, media kits, work portfolios,
corporate presentations, manuals, sales
presentations, restaurant menus,
educational material, reference material,
product profiling, library catalogues etc.
It is a very powerful marketing tool.
India Infonet
has a wide experience of over 50
e-catalogues that are a step ahead of a
static websites. We design e-catalogues
that are dynamic database driven websites.
We allow administrative control to our
client so that he/ she can update the
contents of the electronic catalogue
conveniently. You can have as many
categories and subcategories in the
catalogue as you wish. These are
interactive, descriptive and easy to
manage. We can design for any layout of
electronic catalogues and program it as
per your needs and requirements. While
developing one we keep in mind effective
search engine optimization.
Electronic catalogues can gear up your
business and provide varied benefits. We
design e-catalogues keeping in mind
average PC user. Hence, they are easy to
use. It saves time and money on printing
and distributing associated with print
media. Moreover Print media lacks the
dynamistic touch of the electronic
catalogue. As we said our designs are
innovative, the viewer does not have to
scroll through the pages. The PC screen
turns pages just like a book. These
catalogues are quite capable of driving
traffic towards your e-business. They
encourage customer loyalty thus inducing
repeat purchases and generating higher
returns. The information is read-only and
permanent. The recipients can easily
store, view and interact with the contents
when working offline since electronic
catalogues can be downloaded as executable
or .exe files. If you wish to distribute
your electronic catalogues it can be
easily done through Internet, email,
floppy or CD-ROM. |