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Gone are the
days of brick and mortar companies.
Internet is heralding a new age of Brick
and Click companies, thus making Internet
marketing the focal point of total
marketing effort. We undertake effective
online marketing campaigns and offer
cutting edge solutions in Internet
Marketing for the local as well as global
market.
Merely having a website does not complete
the task of Internet marketing. It might
just get lost amongst the millions of
others. You need to make a strong online
market stand and expand horizons beyond
competition.
Thus, we offer
rich Internet Marketing solutions that
provide following facilities:
Search Engine
Optimization: Your website
might be designed in best taste with
latest technology but it might not
generate relevant business traffic. This
is achievable only if it is Search engine
optimized. With our rich experience on
various industrial platforms we have
developed most comprehensive search engine
techniques that ensure high search engine
rankings for your website. Our technique
incorporate effective SEO copywriting,
link exchange and link building,
interactive website development and
effective online promotional campaigns.
Pay Per Click
Campaigns: These are
essentially part of search engine
optimization but very crucial for a
productive Internet Marketing effort. We
carry out effective online ad campaigns.
However, you actually do not pay just to
have it there but only when website
visitors click on it, i.e. a sale
initiation action is induced. We
specialize in PPC campaign management with
Google Adwords Select and Overture
systems. We manage and deploy your PPC
campaign to accelerate qualified traffic,
inducing high conversions rates and higher
Return On Investment. To keep up your
position in PPC listing we ensure that we
reserve all the popular keywords for your
website through aggressive PPC bid
management program.
Research,
Analysis and Tracking: We
realize that ay marketing effort can only
be productive if efficient research,
analysis and post-performance tracking
support it. We carry out comprehensive
online as well as offline research before
launching any Internet Marketing effort
for your website. We carry out aggressive
online researches through online surveys
on lead generation, customer satisfaction
index, customer loyalty, brand
recognition, etc. Next step is the
analysis phase wherein, we do complete
SWOT analysis to realize market potential,
market trends and competitor positioning.
The last phase, tracking is the most
important step. Tracking analyses the
campaign performance by calculating the
number of visitors to the website, click
through rate, business queries generated,
actual sales generated.
Banner
Advertising: Even with all the
latest technology incorporation the
fundamental marketing concept of AIDA
(Attention, Interest, Desire and Action)
stands good. Keeping this in mind we
design thoughtful banner campaigns for
your website. Such that they have all
attention getting elements, a call to
action and give your website visitors a
reason to click through. Thus generating
business and enhancing profits.
Viral
Marketing:
This feature allows you to
maximize profits in three ways:
1. It enables online visitors to
visit the portal and specify when they
would like to receive information or promotions.
2. It offers customized informs,
reminds or rewards to the customers.
3. It also provides online
facilities to collect individual
subscriber data (such as birth dates) by
an on-line survey and then schedule
relevant marketing messages to be
delivered on or around that date as
appropriate. |